FIFA President Gianni Infantino has threatened a potential blackout of the 2023 Women’s World Cup in parts of Europe. Only if the offers from broadcasters are not “fair”. For the first time, FIFA is selling the rights to both the women’s and men’s tournaments separately. Infantino has expressed disappointment in offers from the United Kingdom, Spain, Italy, Germany, and France, calling them a “slap in the face” of the players. He noted that broadcasters pay between $100 million and $200 million for the men’s FIFA World Cup. But offer only $1 million to $10 million for the FIFA Women’s World Cup.
Infantino considers it FIFA’s moral and legal obligation to avoid underselling the FIFA Women’s World Cup and has warned that if the offers continue to be unfair. They will be forced not to broadcast the event in the ‘big five’ European countries. Although the women’s game has grown significantly in recent years. Infantino has called for more development, which will increase the value of its rights.
The 2023 Women’s World Cup will be played in Australia and New Zealand. This will not be a prime time for European nations, making the situation more complicated. However, with less than three months until the tournament begins, FIFA and broadcasters will continue to negotiate.
UK Close To Finalizing Women’s World Cup Broadcast Deal Despite FIFA President Threats
It was reported that a television deal for the UK “is not a million miles away.” Infantino’s comments are more aimed at the rest of the ‘big five’ European countries. The potential blackout of the 2023 Women’s World Cup in parts of Europe could have significant consequences for the growth and visibility of women’s football.
With the event being held in Australia and New Zealand. Broadcasters in Europe will need to factor in the time difference, which may impact viewership. However, the tournament will provide an opportunity for fans to witness some of the best female football players in the world. Moreover, it may also serve as a platform to bring attention to the issue of pay equality in the sport.