FIFA nears broadcast deals to avoid UK blackout threat for WWC

FIFA is in the final stages of securing media rights agreements with major broadcasters BBC and ITV for the upcoming Women’s World Cup, ensuring that the tournament will be accessible in key European markets. This development is a welcome relief as it eliminates the risk of a potential blackout. Discover FIFA nears broadcast deals to avoid UK blackout threat for WWC.

According to a Bloomberg report, the proposed deals will require the broadcasters to pay an estimated $9 million to $10 million for the rights to broadcast the Women’s World Cup. While the amount paid for the Women’s World Cup rights represents only about 6% of what the men’s 2022 World Cup received, it signifies a significant milestone in the continuous growth of women’s football.

Initially, Gianni Infantino expressed disappointment with the low bids received for the Women’s World Cup rights, some as low as 1% to 2% of the men’s tournament bid. Infantino saw these offers as setbacks to FIFA’s commitment to gender pay equality and found them “insulting.” He even raised the possibility of a FIFA WWC broadcasting blackout in key European countries, including England, Spain, Italy, Germany, and France.

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However, the agreements with the BBC and ITV mark a turning point in the situation. It is hoped that these deals will pave the way for similar agreements with other European broadcasters, thereby preventing a blackout of the tournament in crucial markets.

FIFA WWC Set to Commence on July 20th

Additionally, the Women’s World Cup is gaining significant momentum in the United States, where Fox Sports has already achieved remarkable success by selling 90% of its advertising inventory. The network’s ad revenues are currently exceeding those of the 2019 tournament by 50%. In prime time, the broadcasters will air the highly anticipated match between the USA and the Netherlands.

The US Women’s National Team, winners of the 2015 and 2019 editions, will strive for an unprecedented third consecutive Women’s World Cup title when the tournament commences on July 20th.

Farjad Khairi

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