Coca Cola Launches New “Believing Is Magic” For the 2023 FIFA Women’s World Cup

Coca-Cola has unveiled its campaign for the FIFA Women’s World Cup 2023, titled “Believing is Magic.” This campaign, developed in collaboration with Coca-Cola’s in-house marketing teams and agency partners, aims to enhance the shared experience of the tournament and generate excitement among football fans worldwide.

Two nations, Australia and New Zealand, will co-host the FIFA Women’s World Cup 2023 from July 20 to August 20, marking the first time such a partnership has occurred. This highlights the belief in the power of magic surrounding the tournament.

As the largest women’s sporting event globally, the FIFA Women’s World Cup has garnered significant momentum in women’s sports. With 32 teams competing and an estimated two billion viewers following the tournament, the 2023 edition is set to be the year’s biggest and most exciting sporting event.

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Coca-Cola, a proud supporter of every FIFA Women’s World Cup since its inception in 1991, invites fans to witness the magic as players chase their dreams on the global stage. The partnership between Coca-Cola and the FIFA Women’s World Cup embodies the principles of optimism, inclusion, equality, and progress that drive the world of sports and inspire individuals worldwide.

Moreover, to celebrate this historic event, Coca-Cola has curated a range of consumer experiences. These include a captivating hero film showcasing fans from around the world coming together to watch the games, inspiring player stories shared on Coca-Cola’s social channels, and engaging activations at stadiums and fan zones.

Coca-Cola’s Initiatives for Recycling and Sustainability during the Tournament

Furthermore, Coca-Cola is actively promoting recycling during the tournament by providing waste and recycling bins, investing in smart bin trials, and encouraging spectators to recycle their bottles and cans. The company is also hosting a diversity and inclusion summit in Sydney to further promote progress for women and underrepresented groups in business and society.

Kate Miller, Marketing Director at Coca-Cola Australia, highlights the significance of the FIFA Women’s World Cup as a celebration of positive change and the unwavering spirit of believing in magic. The campaign aims to unite people, inspire optimism, and encourage everyone to be part of the incredible journey at the 2023 FIFA Women’s World Cup.

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Muneeb Khan

Meet Muneeb, a passionate sports writer with a keen eye for detail and a love for all things athletics. With years of experience covering various sports, Muneeb brings a unique perspective to each story, delivering in-depth analysis and captivating narratives. Their work has been featured in numerous publications, making them a go-to source for sports fans everywhere.

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