Boston Athletic Association And DICK’S Sporting Goods Reveal Multi-Year Partnership

DICK’S Sporting Goods and the Boston Athletic Association (B.A.A.) have announced a multi-year partnership. Making DICK’S the official retail sponsor of B.A.A. events, starting with the 2023 Boston Marathon. DICK’S will also be the presenting sponsor of the Boston Marathon Fan Fest. This is a three-day festival held before the iconic race.

As part of the sponsorship agreement. DICK’S will be the retail sponsor of all B.A.A. events, including the Boston Marathon, B.A.A. 5K, B.A.A. 10K, and the B.A.A. Half Marathon. DICK’S and the B.A.A. will also work together to develop community engagement initiatives year-round.

Additionally, The partnership solidifies DICK’S Sporting Goods’ presence in Boston ahead of the opening of DICK’S House of Sport Boston in Spring 2024. Located in the Prudential Center. The 100,000+ square foot store will provide athletes with the latest gear for team sports, preferred athletic apparel brands, tour-level equipment, apparel, and footwear for golfers, gear for outdoor adventures, and in-store experiences, including a climbing wall, HitTrax batting cages, and golf bays with TrackMan simulators.

Boston Athletic Association

Furthermore, In celebration of the 127th running of the Marathon on April 17, DICK’S unveiled a building-length “Sports Change Lives” banner featuring the tagline “Running Boston Changes You.” This was on Boylston Street at the future location of DICK’S House of Sport Boston. Mark Rooks, Vice President, Category Marketing & Partnerships, DICK’S Sporting Goods, said. “We are honoured to join forces with the Boston Athletic Association to support race participants and spectators”.

Boston Athletic Association

“We believe in the power of sports to change lives and know that running the Boston Marathon can do just that.” Jack Fleming, B.A.A. Furthermore, President and Chief Executive Officer, said, “In partnering with DICK’S Sporting Goods, we look forward to bringing to life our mission and vision to even more people. Especially along the Boston Marathon finish stretch at the DICK’S House of Sport Boston. Which can be truly inspirational to so many throughout the year.”

Moreover, DICK’S Sporting Goods is a leading omnichannel retailer that serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app.

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Farjad Khairi

Meet Farjad, a talented sports journalist on our team. Premier League, UEFA Leagues, and other important sporting events are his specialty. With a wealth of research strength under his belt, Farjad is known for his in-depth analysis and insightful. When not writing, he loves to travel and try different foods and civilizations. Farjad is a passionate foodie who enjoys everything edible. Readers admire Farjad's unique take on sports, travel, and food.

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